Website copywriting isn't just about ensuring your site is heavily optimised for SEO purposes, it's about balance. Your website copy should reflect your company, and how you help your customers.
The copy must be easy to read, and understand, with a clear call to action. Websites are read differently to the printed word, therefore the layout and navigation of your website is important to think about too.
Your website copy should focus on selling the benefits, and incorporate key words and phrases into your copy.
Not sure where to start with your website copy? ps marketing can help. You can rest assured that the copy for your website is relevant, concise and sells the benefits. Whilst also ensuring there is a clear call to action.